Brand Pillars

Our guiding principles

We are human

We make design personal. We celebrate everyday people doing extraordinary things, and elevate their stories. We empower creativity and community.

We are empowering

We keep things simple. We educate by demonstrating how easy it is to design with Canva. This gives our colleagues, family, friends and community the confidence to get started.

We are inspiring

We’re a global brand with local flavor. With an endless world of visual content, we inspire ideas and action. We lead by example, and do the most good we can.

Creative platforms

So, what will you

design today?

Our opening line: An inspiring provocation

Our endframe: Showing the breadth of our product

With

, you can

Our tagline: An empowering proclamation

With Canva, it's easy

to design anything, and

achieve your personal

or professional goals

Our USP: Our foundation for communication

Brand philosophies

Democratise design

We believe design is for everyone. It shouldn’t matter where you live, what your status, or even your computer experience. Because design is a critical skill for every individual, profession and industry.

Make design personal

Our challenge is to convince people who may not think they’re creative to feel like they personally have the capacity to design. By making design personal and accessible, we give them the confidence to give it a go.

Celebrate our community

We elevate and celebrate our community by giving them a voice, sharing their stories and helping them achieve their personal and professional goals. They’re at the heart of everything we do.

"Design anything"

We always communicate that you can "design anything" with Canva, and give examples of what "anything" means. This gives our community a clear understanding of everything they can do with Canva.

Keep it simple

We are really simple and obvious in everything we do, so people can easily understand what Canva is, and how easy it is to use. We keep our language simple to help Canva appeal to everyone.

Do the most good we can

At Canva, we have an egalitarian mission to do the most good we can. Every act we make as a brand matters. As a global business we lead by example, to inspire others to do more good too.

Core and playground model

Our brand elements are created with the core and playground model in mind. It helps us build a consistent global brand with flexible local flavour.

Core

Global. Consistent. Familiar.

Brand elements we build equity in over time, like our logo.

Playground

Local. Flexible. Surprising.

Brand elements that evolve with culture, like our photography.

How can we make this page better?

Please let us know by completing this form.

©2022 All Rights Reserved. Canva®